Dear Plenty Community,

Today, we’re excited to announce that we’ve launched Plenty to the public and have closed a new $5M raise to grow our team further.

Thank you for being a part of our journey from the very beginning. We wouldn’t be here without you - thanks to you, we’ll be bringing our products and services to more individuals and couples like you.

If you’re open to helping us out, here’s our Linkedin, Instagram, Facebook and TikTok posts. We also have a shiny new website here. ✨

A year ago today, we launched our invite-only experience of Plenty. Over the past year, we’ve launched Plenty 2.0, our cashflow product, joint accounts, and many more features and upgrades. Thanks to your feedback, we’ve continued to get better (please do keep it coming).

This year, we’re excited to bring Plenty to a mobile app, continue bringing you investment products of the wealthy (with products like alternative investments, and T-bills), launch retirement accounts & consolidations (and stop the 1%+ fee bleed), and lots more. If there’s anything else you’d like to see, we hope to hear from you.

Thank you again for the chance to support you, your relationships, and your families.

We’re grateful for the opportunity,

Emily & Channing

Cofounders of Plenty, Husband and wife team

PS. Know a couple who should try Plenty? We’d love to welcome them.

We were featured in Fortune

We sat down with Fortune to discuss why we started Plenty, and how we know today’s couples need and deserve more. We talk about how we experienced firsthand that the financial industry wasn’t built for the needs of today’s couples, and the steps we took to build Plenty because we believe couples deserve more.

Why we’re building Plenty

We took some time to share why we’re building Plenty on our blog. Here’s a sneak peek:

We’re dreamers: We dream of a future where families have plenty for the things we want in life. A life where we don't need to stress, wondering if we have enough for our dreams.

We’re pragmatists: We know that dreaming isn't enough on its own for today’s couples. It takes teamwork and access to the products that make the work easier.

We’re builders. We’re a team of startup veterans who have spent our careers dreaming up and building a better world. We have deep fintech experience and have built products that have delighted millions and moved billions of dollars.

Plenty is a wealth platform helping modern couples invest and plan for their future together. We bring the investment strategies and products of the wealthy to the everyday household. For more information, visit withplenty.com. If you ever have any feedback or questions, please do reach out to us at [email protected].

At Plenty, no financial topic is off-limits for modern couples. We offer straight talk and judgment-free guidance to help modern couples navigate the tricky and important intersection of money and relationships. Join thousands of couples who’ve signed up for our free newsletter today.

Plenty Financial RIA, LLC is an SEC-Registered Investment Advisor. All investments made are legally owned by you. Investing is inherently risky and Plenty does not guarantee positive performance. Investments are held in accounts at BNY Mellon | Pershings, the world’s largest securities servicing company and are SIPC insured. Investing involves risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time. Please see Plenty Financial’s general disclosures. Brokerage services are provided by Atomic Brokerage LLC "Atomic Brokerage", member FINRA and SIPC. Clearing and custody services are provided by Brokerage firm BNY Mellon Pershing, member SIPC. Plenty Financial RIA, LLC has a relationship with Atomic Brokerage to manage and execute investments on behalf of customers. Subadvisory services are offered through Atomic Invest LLC ("Atomic Invest"), an SEC-registered investment advisor, member SIPC. Atomic Invest was formerly known as Helium Advisors LLC. Registration as an investment adviser does not imply a particular level of skill or training.